Jewelry Redefined

We are pioneers. We are disruptors. We are innovators. Join us in transforming the jewelry industry for good.

OUR BEGINNING

 

From that first step through today, we’ve revolutionized the way jewelry is sourced, crafted, sold, and worn. We do not compromise between quality and conscience — and neither do our customers.

“We started Velvet box  in 2018 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewelry.”

Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one. It's in our DNA.

OUR MISSION PILLARS

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

SUSTAINABILITY

We use recycled and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint.

 
COMPASSION

We care about and are committed to our communities, our employees, and the people who help to bring our jewelry to life.

 
INCLUSION

We support and invest in our diverse teams to ensure every employee knows that they belong, and our designs are always crafted with inclusivity in mind.

 

FOREVER FORWARD

We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.
RECYCLED METALS

Today, 96% of our gold and 97% of our silver is recycled. By 2025, 100% will be recycled or Fairmined.

CIRCULARITY

Recycled materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.

ZERO WASTE

No single-use plastics by 2025. Zero waste in showrooms and offices by 2030.

EMISSION REDUCTIONS

We have committed to setting near-term company-wide emission reductions.

 

THE VELVET BOX DIFFERENCE

EXPERTLY DESIGNED JEWELRY

Award-winning designers in our Mumbai studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.

 

EXPERTLY DESIGNED JEWELRY

Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.

 

EVERY PIECE CRAFTED ETHICALLY

Every aspect of our jewelry is ethically crafted, from the minute the materials are sourced, to the moment you put it on — because we believe you should feel good about what you’re wearing.

 

UNIQUELY YOURS

We craft our jewelry joyfully, and just for you. Whether it’s a made-to-order, one-of-a-kind engagement ring or a personalized piece of fine jewelry, our designs reflect the unique story of who you are.

 
 

UNIQUELY YOURS

We craft our jewelry joyfully, and just for you. Whether it’s a made-to-order, one-of-a-kind engagement ring or a personalized piece of fine jewelry, our designs reflect the unique story of who you are.

 
 

THE VELVET BOX EXPERIENCE

WE'RE HERE FOR YOU

Appointments are relaxed, joyful, and tailored to you. Whether it’s a milestone moment or an everyday luxury, we’re here to help you start your stack, find your fit, and design the perfect piece.

 
 
 

WE'RE HERE FOR YOU

Appointments are relaxed, joyful, and tailored to you. Whether it’s a milestone moment or an everyday luxury, we’re here to help you start your stack, find your fit, and design the perfect piece.

 
 
 

MORE ABOUT OUR MISSION

More to Explore