Jewelry Redefined
We are pioneers. We are disruptors. We are innovators. Join us in transforming the jewelry industry for good.
OUR BEGINNING
The truth of mined diamonds is no more a mystery. Let’s not dig about the slavery, wastage of water, destruction of the land and habitat caused with Mining.
So we really wanted to make a difference.
Your beautiful moments should keep sparkling and with the help of science today, we can produce a real diamond under controlled conditions inside a laboratory just like it happens inside the earth crust.
From that first step through today, we’ve revolutionized the way jewelry is sourced, crafted, sold, and worn. We do not compromise between quality and conscience — and neither do our customers.
“We started VELVET BOX in 2018 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewelry.”
Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one. It's in our DNA.
OUR MISSION PILLARS
TRANSPARENCY
We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.
SUSTAINABILITY
We use recycled and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint.
COMPASSION
We care about and are committed to our communities, our employees, and the people who help to bring our jewelry to life.
INCLUSION
We support and invest in our diverse teams to ensure every employee knows that they belong, and our designs are always crafted with inclusivity in mind.
FOREVER FORWARD
We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.
RECYCLED METALS
Today, 96% of our gold and 97% of our silver is recycled. By 2025, 100% will be recycled or Fairmined.
CIRCULARITY
Recycled materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.
ZERO WASTE
No single-use plastics by 2025. Zero waste in showrooms and offices by 2030.
TRANSPARENCY
We have committed to setting near-term company-wide emission reductions.
Our Story
Who are we?
VELVET BOX is a socially responsible luxury brand. Founded in 2018, we take the pleasure to offer you responsible fine jewellery with cultivated lab-grown diamonds.
As an emerging brand in fine jewellery, we aim to make this world more beautiful place without leaving any more scars on the soul of our mother nature.
Meet Tejas Viradiya (Founder)
Tejas & his family is into diamond industry from 3 generations now, he always wondered from beginning of his carrier in the industry that what if we can make no/least damage to mother earth while digging deep for diamonds and can still experience the luxury and feel the emotion of wearing an diamond!
With the objective to present an alternative to mined & costly natural diamonds, and His love for land & nature made Tejas come forward to find VELVET BOX in 2018 with a belief that true luxury is (and should be) always nature centred and people should use it without creating any environmental or societal damages.
When Tejas isn’t busy educating people on the difference between lab-grown and natural diamonds, he can be found doing organic farming activities at his native place in Gujarat. His work bridges the fine luxury and sustainable, environment friendly practices.
EXPERTLY DESIGNED JEWELRY
Award-winning designers in our Mumbai studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewellery to life, so you can wear it forever.
EVERY PIECE CRAFTED ETHICALLY
Every aspect of our jewelry is ethically crafted, from the minute the materials are sourced, to the moment you put it on — because we believe you should feel good about what you’re wearing.
