Jewelry Redefined

We are pioneers. We are disruptors. We are innovators. Join us in transforming the jewelry industry for good.

Jewelry Redefined

We are pioneers. We are disruptors. We are innovators. Join us in transforming the jewelry industry for good.

OUR BEGINNING

In 2004, Co-Founder and CEO Beth Gerstein couldn’t find a diamond engagement ring that was ethical, sustainable, and traceable. She wanted the sparkling symbol of her commitment to represent more than love: the perfect piece would also respect the planet and protect its future. On a mission to make the jewelry industry more sustainable and ethical, Beth — alongside Eric Grossberg — founded Brilliant Earth in 2005.

From that first step through today, we’ve revolutionized the way jewelry is sourced, crafted, sold, and worn. We do not compromise between quality and conscience — and neither do our customers.

“We started Brilliant Earth in 2005 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewelry.”

Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one. It's in our DNA.

OUR MISSION PILLARS

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

FOREVER FORWARD

We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.
RECYCLED METALS

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

CIRCULARITY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

ZERO WASTE

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you’re wearing.

Our Story

Who are we?

VELVET BOX is a socially responsible luxury brand. Founded in 2019, we take the pleasure to offer you responsible fine jewellery with cultivated lab-grown diamonds.

As an emerging brand in fine jewellery, we aim to make this world more beautiful place without leaving any more scars on the soul of our mother nature.

Why we started this?

The truth of mined diamonds is no more a mystery. Let’s not dig about the slavery, wastage of water, destruction of the land and habitat caused with Mining.

So we really wanted to make a difference.

Your beautiful moments should keep sparkling and with the help of science today, we can produce a real diamond under controlled conditions inside a laboratory just like it happens inside the earth crust.

Meet Tejas Viradiya (Founder)

Tejas & his family is into diamond industry from 3 generations now, he always wondered from beginning of his carrier in the industry that what if we can make no/least damage to mother earth while digging deep for diamonds and can still experience the luxury and feel the emotion of wearing an diamond!

With the objective to present an alternative to mined & costly natural diamonds, and His love for land & nature made Tejas come forward to find VELVET BOX in 2019 with a belief that true luxury is (and should be) always nature centred and people should use it without creating any environmental or societal damages.

When Tejas isn’t busy educating people on the difference between lab-grown and natural diamonds, he can be found doing organic farming activities at his native place in Gujarat. His work bridges the fine luxury and sustainable, environment friendly practices.

EXPERTLY DESIGNED JEWELRY

Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.

 

EXPERTLY DESIGNED JEWELRY

Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.